Product teardown
By coExploro · Captured
Reviewed and edited by coExploro · Independent, not affiliated · Public methodology · Corrections: support@coexploro.com
How this page was made: Drafted by four AI analysts from a capture of asana.com on . Checked by coExploro’s founder on .
A curated sample showing what coExploro observes about public homepages, pricing pages, feature pages, and UX signals.
Illustrative public sample. coExploro is not affiliated with Asana.
Sample output
Overall score 86/100
PM 88
UX 84
Summary Card + findings
Summary Card
This public version uses the same compact card pattern as private teardowns: one score, four persona signals, and the strongest findings compressed into a card a product team can forward.
Read the methodologyOverall score
86/100
Confidence
high
PM
88/100
UX
84/100
teardown · captured 2026-08-10
Top findings
Findings
PM
High impact
The features page opens with 'Understand Asana's core features', and the line beneath it reads 'Asana is the operating system for human-agent teams'. The first block below the hero is Agentic Work Management, with four cards: Agentic Work Management, Asana AI Teammates, Asana AI Studio and Asana Dash. Project management comes after it.
Evidence: Asana is the operating system for human-agent teams
· Seen on asana.com/features, features page hero, the line under the headline · Captured · Direct evidence
Marketing
High impact
The capture shows the billing switch on Yearly, labelled 'Save up to 18%'. Personal shows $0 and 'Free forever', and Starter and Advanced show $10.99 and $24.99 'Per user, per month billed annually'. Enterprise shows 'Contact sales for pricing'.
Evidence: per month billed annually
· Seen on asana.com/pricing, plan cards, under the Starter and Advanced prices · Captured · Indirect evidence
UX
Medium impact
The pricing FAQ is one list of fourteen collapsed questions under 'Frequently asked questions', from 'How many users are included in my plan?' to 'What is your refund policy?'. No heading splits the billing, security and data questions.
Evidence: How many users are included in my plan?
· Seen on asana.com/pricing, pricing FAQ, first question · Captured · Indirect evidence
Design
Medium impact
The header carries 'Contact sales' as an outlined button and 'Get started' as a filled black one. The closing band, 'Work smarter with Asana', repeats the pair in reverse order, with 'Get started' filled in white and 'Contact sales' outlined.
Evidence: Work smarter with Asana
· Seen on asana.com/features, closing band above the footer of the features page · Captured · Indirect evidence
FAQ
This sample covers pages that were publicly visible on . No account, private data or share link is involved. It carries observations only. The underlying run does produce recommendations, but they are written for someone deciding how to compete with the product, which is not what a public page about that product should say.
Four add-on cards sit below the plans. AI Teammates is 'Available on Starter, Advanced, Enterprise and Enterprise+ plans' through 'Contact sales'. Timesheets and Budgets shows '$5.99 per user, per month billed annually' and 'Purchase now'. Compliance management and Permissions management are 'Available on Enterprise plans'.
Each paid plan card lists AI Studio Basic with credits per billing account per month: 50K on Starter, 75K on Advanced and 200K on Enterprise.
Ten cards: Tasks, Projects, Project views, Custom fields, Status updates, Time tracking, My tasks, Inbox, Mobile and desktop apps, and Home. Goals and reporting, Workflows and automation, Resource management and Admin and security follow.
Marketing returned 82 while PM and Design each returned 88 and UX returned 84. The one Marketing finding published here is the plan pricing, and it does not explain the gap on its own.
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