coExploro
Teardowns

Product teardown

Crayon product teardown

By coExploro · Captured

Reviewed and edited by coExploro · Independent, not affiliated · Public methodology · Corrections: support@coexploro.com

How this page was made: Drafted by four AI analysts from a capture of crayon.co on . Checked by coExploro’s founder on .

A curated sample showing what coExploro observes about public homepages, pricing pages, feature pages, and UX signals.

Illustrative public sample. coExploro is not affiliated with Crayon.

Sample output

Overall score 85/100

PM 92

UX 79

Summary Card + findings

Category
Competitor intel and sales battlecards
Captured
Published
Visit product

Summary Card

The shareable readout before the full canvas.

This public version uses the same compact card pattern as private teardowns: one score, four persona signals, and the strongest findings compressed into a card a product team can forward.

Read the methodology

Overall score

85/100

Confidence

mid

PM

92/100

UX

79/100

coExploro

Crayon

teardown · captured 2026-08-10

Overall score · good
85
mid confidence
PM
92
MKT
87
UX
79
DSG
80

Top findings

  • The Analyze tab lists two AI features
  • Three customer cards open with a figure
  • The pricing page is a ten-field estimate form
coexploro.com/teardowns/crayonView full teardown

Findings

What the personas surfaced.

PM

High impact

The Analyze tab lists two AI features

A four-tab feature block further down the homepage reads 'Analyze', 'Enable', 'Compete' and 'Measure'. The highlighted 'Analyze' tab lists 'Intel in your inbox', 'AI news summarization' and 'AI importance scoring', the last described as 'sorting insights from high to low importance'.

Evidence: AI news summarization · Seen on www.crayon.co, four-tab feature block, 'Analyze' tab, second item · Captured · Indirect evidence

Marketing

High impact

Three customer cards open with a figure

The three cards below the logo row open with '40%', '$6 Million' and '22%' in large type, followed by 'increase in battlecard adoption', 'in influenced revenue achieved in less than a year' and 'increase in competitive win rate'. Each card names a person and job title at Alteryx, Cognism or Salsify and links to 'READ CASE STUDY'.

Evidence: increase in battlecard adoption · Seen on www.crayon.co, customer cards below the logo row, first card, under the figure · Captured · Indirect evidence

UX

High impact

The pricing page is a ten-field estimate form

The pricing page shows a 'Request an Estimate' form and no plan or price. All ten field labels end in an asterisk, from 'First Name*' to 'Message*', and '# Employees*' is a drop-down reading '- Please Select -'. The button below reads 'Send Inquiry'.

Evidence: Request an Estimate · Seen on www.crayon.co/pricing, pricing page, heading of the form · Captured · Indirect evidence

Design

Medium impact

Customer quotes appear in three different layouts

The homepage shows customer quotes as three cards that each open with a figure, then as one Allego quote beside an orange graphic, then as a carousel with an arrow on each side and five dots below. Each layout pairs the quote with a name and job title.

Evidence: See How Top B2B Teams are using Crayon to Win · Seen on www.crayon.co, heading of the customer-quote carousel, below the purple demo block · Captured · Indirect evidence

FAQ

Public sample notes.

This sample covers pages that were publicly visible on . No account, private data or share link is involved. It carries observations only. The underlying run does produce recommendations, but they are written for someone deciding how to compete with the product, which is not what a public page about that product should say.

Why did the UX persona score Crayon lower than the other three?

UX returned 79 while PM, Marketing and Design returned 92, 87 and 80. The one UX finding published here is the pricing page's estimate form, and it does not explain the gap on its own.

What does Crayon's estimate form ask for?

First and last name, business email, phone number, company name, company website, job title, number of employees, 'How did you hear about us?' and a message, under the prompt 'Please tell us a bit about what you're looking to accomplish'. Each label ends in an asterisk, and the button reads 'Send Inquiry'.

What does Crayon's hero say Crayon AI does?

'Crayon AI mines intel from your data, creates instant content, and enables your reps with talk tracks and sales plays that actually help them close more deals.' The hero image beside it shows an 'Ask Crayon AI' button next to a sample question.

What rating does Crayon's homepage show above its headline?

'4.6 Stars on G2', beside the G2 logo and a row of five stars, in a pill above the hero headline 'Drive More Competitive Wins with Automated Insights'.

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