Product teardown
By coExploro · Captured
Reviewed and edited by coExploro · Independent, not affiliated · Public methodology · Corrections: support@coexploro.com
How this page was made: Drafted by four AI analysts from a capture of miro.com on . Checked by coExploro’s founder on .
A curated sample showing what coExploro observes about public homepages, pricing pages, feature pages, and UX signals.
Illustrative public sample. coExploro is not affiliated with Miro.
Sample output
Overall score 90/100
PM 91
UX 88
Summary Card + findings
Summary Card
This public version uses the same compact card pattern as private teardowns: one score, four persona signals, and the strongest findings compressed into a card a product team can forward.
Read the methodologyOverall score
90/100
Confidence
mid
PM
91/100
UX
88/100
teardown · captured 2026-08-10
Top findings
Findings
PM
High impact
The pricing page headline reads 'Where teams and AI work as one'. The comparison table has an 'AI trust' section of six rows, from 'Granular AI controls' to 'AI provider management'. All six are marked only in the Enterprise column, three with a check mark and three with a '$' sign.
Evidence: Where teams and AI work as one
· Seen on miro.com/pricing/, pricing page headline above the plan cards · Captured · Indirect evidence
Marketing
Medium impact
The billing toggle above the plan cards reads 'Monthly' and 'Yearly (save 20%)', and the capture shows Yearly selected. Starter reads '$8 /month per member, billed yearly', Business reads '$20 /month per member, billed yearly' and Enterprise reads 'Custom pricing—from 30 members'.
Evidence: Yearly (save 20%)
· Seen on miro.com/pricing/, billing toggle above the plan cards · Captured · Indirect evidence
UX
Medium impact
Below the plan cards, a 'Compare all features' bar with a chevron was captured open. The table under it runs twelve sections, from 'Core features' to 'Support', among them 'Security & information governance' and 'Admin management & controls'.
Evidence: Compare all features
· Seen on miro.com/pricing/, comparison table bar below the Enterprise Guard banner · Captured · Indirect evidence
Design
High impact
The features page opens with the headline 'Every Miro feature you need to move faster' and a 'Sign up for free' button on the left. On the right sits a board image with sticky notes, cursors labelled 'John' and 'Maria', and a playback bar along its bottom edge.
Evidence: Every Miro feature you need to move faster
· Seen on miro.com/features, features page hero, headline on the left · Captured · Indirect evidence
FAQ
This sample covers pages that were publicly visible on . No account, private data or share link is involved. It carries observations only. The underlying run does produce recommendations, but they are written for someone deciding how to compete with the product, which is not what a public page about that product should say.
Three points. PM returned 91, Marketing 90, Design 89 and UX 88, and the overall score of 90 is their rounded mean.
It is the only card with a badge, 'Best for teams and consultants', and the only one with a filled button, 'Try for free', with 'or buy now' below it, where only 'buy now' is the link. Free, Starter and Enterprise carry outlined buttons: 'Start for free', 'Buy this plan' and 'Contact sales'.
Four of the fifteen: 'What are AI Credits and how are they counted?', 'Does Miro work with my other AI tools?', 'How does Miro handle AI and data security?' and 'Does Miro use my data to train AI?' Only the first question, 'How do I pick the right plan?', was captured open.
Six cards under 'Security and compliance' name ISO/IEC 27001, SOC 2 Type II, SOC 3, NIST, TISAX and GDPR. The upper part of each card is blank in the capture, so only the names and their captions show. The footer badge row adds 'ISO 42001 READY'.
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