coExploro
Teardowns

OpenAI product teardown

Captured from openai.com on · Reviewed and edited by coExploro · Not affiliated with OpenAI

Dates, review and method

By coExploro · Captured · Updated

Published · Category: AI models and API platform

Reviewed and edited by coExploro · Independent, not affiliated · Public methodology · Corrections: support@coexploro.com

How this page was made: Drafted by four AI analysts from a capture of openai.com on . Checked by coExploro’s founder on .

Visit openai.com (opens in a new tab)

What the analysts found

See all 4 findings

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All 4 findings

The homepage opens on a chat box under What can I help with?

PM · High impact · Direct evidence

The first block under the navigation is the heading 'What can I help with?' above a message box. In the capture the box shows the example 'Plan a surf trip to Costa Rica in August', with a second, 'India stock market today', fading in under it, beside a send arrow.

Evidence: What can I help with? · Seen on openai.com, homepage, first block under the navigation · Captured · Direct evidence

Business stories name Virgin Atlantic and Zapier

Marketing · High impact · Direct evidence

The three cards under 'OpenAI for business' read 'Model ML completes finance work more efficiently with GPT-5.6 Sol', 'Virgin Atlantic sharpens customer journeys with ChatGPT Work' and 'How Zapier transformed core marketing processes with ChatGPT Work'.

Evidence: Virgin Atlantic sharpens customer journeys with ChatGPT Work · Seen on openai.com, OpenAI for business section, second card · Captured · Direct evidence

One section header says View more where three say View all

UX · Low impact · Direct evidence

The 'Recent news' header links 'View more', while 'Stories', 'Latest research' and 'OpenAI for business' each link 'View all'.

Evidence: View more · Seen on openai.com, Recent news section header · Captured · Direct evidence

The featured grid gives one story the largest image

Design · Medium impact · Direct evidence

Below the buttons, the featured grid leads with 'Introducing GPT-6.1 Terra', titled under a large image of the Earth, while 'GPT-6 and Intelligent UI for everyone', 'Securing our frontier model training environment' and 'Introducing Dots' sit in smaller cards to the right.

Evidence: Introducing GPT-6.1 Terra · Seen on openai.com, featured story grid under the chat box · Captured · Direct evidence

UX score by dimension

UX score 66 (needs work), high confidence

6 of 6 dimensions observed

Read from the capture. It is a different number from the scores on the Summary Card below: the Overall score, 69, is the analysts’ consensus, and 63 is the UX analyst’s own score.

  • Visual hierarchy78 Needs work
  • Navigation clarity80 Good
  • Content quality72 Needs work
  • CTA effectiveness68 Needs work
  • Trust signals55 Needs work
  • Performance perception40 Failing

The Summary Card

The Overall score, four analysts’ scores and three findings, on one card a team can forward.

Read the methodology
coExploro

OpenAI

teardown · captured 2026-10-28

Overall score · needs work
69
PM
70
MKT
71
UX
63
DSG
73

Top findings

  • The homepage opens on a chat box under What can I help with?
  • Business stories name Virgin Atlantic and Zapier
  • One section header says View more where three say View all
coexploro.com/teardowns/openaiView full teardown

Public sample notes.

This sample covers pages that were publicly visible on . No account, private data or share link is involved. It carries observations only. The underlying run does produce recommendations, but they are written for someone deciding how to compete with the product, which is not what a public page about that product should say.

Why did the UX persona score OpenAI lower than the other three?

UX returned 63 while Design returned 73, Marketing 71 and PM 70. The one UX finding published here is the View more and View all labels, and it does not explain the gap on its own.

Which buttons sit under the chat box on OpenAI's homepage?

Five pill buttons: 'Learn about ChatGPT Business', 'Talk with ChatGPT', 'Research', 'API Platform' and 'More'.

What does this OpenAI sample cover?

Only the homepage. The capture of 28 October 2026 holds one page, so no pricing page or plan appears here.