coExploro
Teardowns

n8n product teardown

Captured from n8n.io on · Reviewed and edited by coExploro · Not affiliated with n8n

Dates, review and method

By coExploro · Captured · Updated

Published · Category: Workflow automation

Reviewed and edited by coExploro · Independent, not affiliated · Public methodology · Corrections: support@coexploro.com

How this page was made: Drafted by four AI analysts from a capture of n8n.io on . Checked by coExploro’s founder on .

Visit n8n.io (opens in a new tab)

What the analysts found

See all 4 findings

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All 4 findings

Pro to Business is a sixteen-fold price step

PM · High impact · Indirect evidence

With 'Annually' selected, Pro reads '$50 /mo, billed annually' for 10k workflow executions and Business '$800 /mo, billed annually' for 40k. Further down, a Startup plan card reads 'Under 20 employees? Check if you qualify for our Startup plan and get 50% off Business.'

Evidence: /mo, billed annually · Seen on n8n.io/pricing/, pricing page plan grid, beside the Pro and Business prices · Captured · Indirect evidence

Case-study headlines carry 1,000 hours and £2.2M

Marketing · High impact · Direct evidence

Two homepage case-study cards are headed 'Huel saved 1,000 hours with an AI-first culture' and 'Vodafone delivers £2.2M security operations win'. Each heading sits above a quote, one from Ollie Scheers, Chief Technology Officer, and one from Claire Van Hinsbergh, Cyber Operations Engineering Manager.

Evidence: Huel saved 1,000 hours · Seen on n8n.io, homepage, Huel case-study card headline · Captured · Direct evidence

The feature comparison sits below the plan cards

UX · Medium impact · Direct evidence

The plan cards with prices open the pricing page. The feature comparison comes further down, under 'What’s included?', after a row of customer logos, with a switch between Cloud and Self-hosted.

Evidence: What’s included? · Seen on n8n.io/pricing/, pricing page, heading above the feature comparison · Captured · Direct evidence

Four sentences sit above the hero buttons

Design · Medium impact · Indirect evidence

The hero reads 'Build the agent.' and 'Understand its workflow.', then 'n8n is the platform for agents and workflows you can follow.' and 'Open any step, see what it does, and explain to anyone who runs it.' The 'GET STARTED' and 'TALK TO SALES' buttons follow.

Evidence: Open any step, see what it does, and explain to anyone who runs it. · Seen on n8n.io, homepage hero, second line under the headline · Captured · Indirect evidence

UX score by dimension

UX score 90 (good), medium confidence

5 of 6 dimensions observed

Read from the capture. It is a different number from the scores on the Summary Card below: the Overall score, 71, is the analysts’ consensus, and 63 is the UX analyst’s own score.

  • Visual hierarchy92 Good
  • Navigation clarity88 Good
  • Content quality90 Good
  • CTA effectiveness85 Good
  • Trust signals95 Good
  • Performance perceptionNot observed

The Summary Card

The Overall score, four analysts’ scores and three findings, on one card a team can forward.

Read the methodology
coExploro

n8n

teardown · captured 2026-10-29

Overall score · needs work
71
PM
70
MKT
79
UX
63
DSG
73

Top findings

  • Pro to Business is a sixteen-fold price step
  • Case-study headlines carry 1,000 hours and £2.2M
  • The feature comparison sits below the plan cards
coexploro.com/teardowns/n8nView full teardown

Public sample notes.

This sample covers pages that were publicly visible on . No account, private data or share link is involved. It carries observations only. The underlying run does produce recommendations, but they are written for someone deciding how to compete with the product, which is not what a public page about that product should say.

Why did the UX persona score n8n lower than the other three?

UX returned 63 against 79 for Marketing, 73 for Design and 70 for PM. The one UX finding published here is the feature comparison placed below the plan cards, and it does not explain the gap on its own.

How many questions does n8n's pricing FAQ hold?

Twenty, under the heading 'See your work working'. The list opens with 'What's included in the n8n free trial?' and ends with 'If I'm self-hosting, why would I pay based on execution usage?'

What do n8n's prices depend on?

Monthly workflow executions: the line under the 'Pricing' heading reads 'Pricing is based on monthly workflow executions, regardless of complexity.' With 'Annually' selected, Starter shows 2.5k executions, Pro 10k and Business 40k.