Guide
UX audit template, with a filled-in report example
By coExploro · Published
Reviewed and edited by coExploro · Independent, not affiliated · Public methodology · Corrections: support@coexploro.com
A UX audit template is the document you fill in during an audit: the scope, a row for each of six dimensions, what to fix first and what the audit left out. Below is the blank template and the same report filled in on coExploro’s Intercom sample, captured 29 October 2026.
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The template, blank and filled in on Intercom
Copy the blank template with the button: it copies the title and each row name as headings, which stay headings when you paste into Google Docs or Word. Read on the page, each row has its prompt and, beside it or under it on a phone, the same row filled in as a report on coExploro’s Intercom sample. The six dimension rows follow coExploro’s UX score, and how to do a UX audit defines each of them. Each of those rows opens with the run’s own score for that dimension, and four of them hold the sample’s four published findings, which its AI analysts wrote from a structured record of the capture. coExploro credits a finding to an analyst, not to a dimension, so the sorting under each row is ours. So are the summary, the scope, the CTA and loading notes, what to fix first and what is not covered, written as an example of what to put there.
UX audit report
- Summary
- What to writeThe question, the answer and the first fix, in three sentences.
- Intercom · Captured
Question: can a new visitor see what one seat costs and where to start? Answer: in part, because each plan pairs a seat price with a price per Fin outcome and the header offers five actions side by side. First fix, ours: let one action lead the header.
- Site, pages and date
- What to writeThe product, the address of each page you read, the day you read it and the screen width.
- Intercom · Captured
intercom.com: the homepage, the pricing page and one features page, all from one capture. The public sample does not record the screen width.
- Scope and question
- What to writeWho the visitor is, the one question the audit answers, and where it stops.
- Intercom · Captured
A new visitor who wants to try Intercom: can they see what one seat costs and where to start? The audit reads the homepage and the pricing page and stops at sign-up.
- Scores
- What to writeA score from 0 to 100 for each dimension below, or Not observed, and an overall score if you give one.
- Intercom · Captured
UX score 90 (good), medium confidence: 5 of 6 dimensions observed.
Overall score 68 (needs work), the consensus of four analysts: PM 69, Marketing 74, UX 61, Designer 67.
The UX score is read from the capture. The UX analyst’s 61 is one analyst’s score, a different number.
- Visual hierarchy
- What to writeDoes one message lead each page, and does the layout take the eye to the next step? Note the page, the element and its words.
Score (0 to 100, or Not observed) and its reason, from what the page shows:
- Intercom · Captured
Score92 Good
Designer · Medium impact
The cost estimate closes on a monthly total
Under 'Get a quick cost estimate', with an Intercom helpdesk, 120 conversations a month and a 76% resolution rate set, the panel lists '$90.09/mo' for 91 conversations resolved by Fin and '$19.00/mo' for 29 resolved by the team on one Essential seat. It closes with 'Total' and '$109.09/mo'.
Evidence:
Get a quick cost estimate
· Seen on intercom.com/pricing, pricing page, heading of the cost estimate below the customer logos · Captured · Page context - Navigation clarity
- What to writeCan a visitor tell where they are and find pricing, sign-in and the next step? Note the page, the links and their words.
Score (0 to 100, or Not observed) and its reason, from what the page shows:
- Intercom · Captured
Score90 Good
UX · Medium impact
The header sets four section links beside five actions
The homepage header lists 'Product', 'Customers', 'Resources' and 'Pricing' at the left. At the right sit 'Log in', 'Contact sales', 'View demo' and a dark 'Start free trial' button, followed by a boxed link to Fin AI Agent.
Evidence:
View demo
· Seen on intercom.com, homepage header, right side · Captured · Indirect evidence - Content quality
- What to writeDo the words say what the product does, for whom and at what price? Note the page and quote the line that answers it.
Score (0 to 100, or Not observed) and its reason, from what the page shows:
- Intercom · Captured
Score88 Good
PM · High impact
Each plan pairs a seat price with a price per Fin outcome
With 'Pay annually' switched on, Essential shows '$29' struck through beside '$19 per seat/mo' and 'New customers save 35%', Advanced '$85 per seat/mo' and Expert '$132 per seat/mo'. Under each seat price, Fin AI Agent reads '$0.99 per outcome'.
Evidence:
per seat/mo
· Seen on intercom.com/pricing, pricing page plan grid, after the Essential, Advanced and Expert seat prices · Captured · Indirect evidence - CTA effectiveness
- What to writeWhich action comes first, what competes with it, and does its label say what happens next? Note the page and quote the buttons.
Score (0 to 100, or Not observed) and its reason, from what the page shows:
- Intercom · Captured
Score95 Good
From the navigation row: in the header, a dark ‘Start free trial’ button follows ‘Log in’, ‘Contact sales’ and ‘View demo’, and a link to Fin AI Agent comes after it.
- Trust signals
- What to writeWhat proof sits near the ask, and does it name its source? Note the page and quote the customer, the figure or the note.
Score (0 to 100, or Not observed) and its reason, from what the page shows:
- Intercom · Captured
Score85 Good
Marketing · High impact
An Anthropic quote cites about 560,000 resolutions a month
A testimonial from Isabel Larrow, Head of AI Support at Anthropic, says the team has been seeing 'around 560,000 resolutions a month with Fin, at about a 79% resolution rate'.
Evidence:
79% resolution rate
· Seen on intercom.com, homepage customer quote, Anthropic tab, highlighted figures · Captured · Direct evidence - Performance perception
- What to writeDoes a loading state tell the visitor that something is happening? A still capture rarely shows one, so write Not observed rather than guess.
Score (0 to 100, or Not observed) and its reason, from what the page shows:
- Intercom · Captured
ScoreNot observed
The run marked this dimension not observed, and none of the sample’s four findings is about loading, so this row stays open.
- Fix first
- What to writeThe rows in the order to act on them, each with its impact and what to change or test next.
- Intercom · Captured
Ours, as an example: 1. Navigation row, Medium impact: test the header with fewer actions beside ‘Start free trial’. For contrast, Calendly’s top bar ends with a ‘Get started for free’ button, captured the same day. 2. Content row, High impact: check that a buyer finds a total before choosing seats.
- Not covered
- What to writeWhat the audit did not read, so no one takes it for more than it is.
- Intercom · Captured
Signed-in screens, the trial sign-up, phone layouts, load speed and what visitors did; this example quotes two of the three public pages its capture took.
Fill in the UX audit template with coExploro
A coExploro product teardown fills in the site, the date, a score for each dimension it can see and the findings, and ranks the insights that matter most; the scope, your team’s order of work and what is not covered stay with you. Paste a product’s address, yours or a rival’s: a run of 2–4 minutes captures that page and then the pricing and features pages it finds on the site, each with its date. It gives those pages one UX score in the six dimensions of this template, each with a one-sentence reason, and marks a dimension the capture cannot show as not observed. Four AI analysts, PM, Marketing, UX and Designer, then write findings from a record of the capture, each with an impact level and, for a problem, a recommendation; a finding opens the screenshot it was read from when one is attached. Your first run needs no account; with a free account you get 3 teardowns a month, and paid plans cost from $16 a month billed yearly. A run stays on public pages, with no signed-in screens, no analytics and no tests with people. The website UX audit page lists what a run gives you and where it stops.
The rows of the UX audit template, by hand and in coExploro
By hand
- Site, pages and date
- You save each page and note the day
- Scope and question
- You write it
- Scores
- You score each dimension
- Dimension rows
- You note an observation for each dimension
- Fix first
- You order the rows
- Not covered
- You write it
- Time
- Your own reading time
coExploro
- Site, pages and date
- Captures the page you paste, then the pricing and features pages it finds, with the date
- Scope and question
- Left to you
- Scores
- One score per dimension with a reason, or not observed
- Dimension rows
- Findings by four AI analysts, with impact levels and recommendations
- Fix first
- Ranks the insights that matter most; your team sets the order of work
- Not covered
- Left to you
- Time
- 2–4 minutes
| By hand | coExploro | |
|---|---|---|
| Site, pages and date | You save each page and note the day | Captures the page you paste, then the pricing and features pages it finds, with the date |
| Scope and question | You write it | Left to you |
| Scores | You score each dimension | One score per dimension with a reason, or not observed |
| Dimension rows | You note an observation for each dimension | Findings by four AI analysts, with impact levels and recommendations |
| Fix first | You order the rows | Ranks the insights that matter most; your team sets the order of work |
| Not covered | You write it | Left to you |
| Time | Your own reading time | 2–4 minutes |
A run reads public pages; the scope, your order of work and the limits stay with you.
Turn it into a report document or PDF
The copied template is already the outline of the report: paste it into the document editor you use, fill in each row, and save or export the file as a PDF from there; this page offers no download. A report works when someone who was not there can act on it, so keep each observation next to what backs it. Under a dimension, write the element, the words it shows, the page address and the capture date, and where you have a screenshot, set it beside the observation, cropped to the element. Keep the scores apart from the observations, so a reader can disagree with one without losing the other. Give what to fix first a page of its own, each step naming the row it rests on, and end with what was not covered. On a later audit of the same product, fill in the same rows again, and the two reports can be read row by row; to set two products side by side instead, use the UX competitive analysis template.
Reading the Intercom report, and what to fix first
Read the filled column from the scope down. The scope asks whether a new visitor can see what one seat costs and where to start, and two rows answer it. In the navigation row, ‘Start free trial’ shares the header with ‘Log in’, ‘Contact sales’, ‘View demo’ and a link to Fin AI Agent, beside four section links. In the content row, each plan pairs a seat price with a price per Fin outcome, so a buyer reads two units before a total. That is why our ranking puts the header first and the plan grid second, although the analysts rated the plan grid finding High impact and the header finding Medium; a team that knows its own trial numbers may order them the other way. The visual hierarchy row carries a Page context receipt: the words it quotes, ‘Get a quick cost estimate’, are the heading of the panel the finding is about, not the total it describes. One question stays open: the UX analyst scored Intercom lower than the other three analysts did, and the one published UX finding does not explain that on its own. That analyst’s score is not the UX score in the Scores row, which is read from the capture: they are two different numbers. Each row holds on its capture date, 29 October 2026. On 31 October 2026 the header and the Anthropic quote read as captured, while the pricing page showed a ‘Get an estimate based on your needs’ block with a ‘Calculate costs’ link and no heading ‘Get a quick cost estimate’, as the observations below show. The Intercom sample shows the findings and scores these rows come from, and coExploro’s methodology explains how a capture is made and scored.
Observed by us
Intercom’s homepage header set ‘Product’, ‘Customers’, ‘Resources’ and ‘Pricing’ beside ‘Log in’, ‘Contact sales’, ‘View demo’ and a dark ‘Start free trial’ button.
verified · Source: intercom.com (opens in a new tab)
Observed by us
Intercom’s homepage quoted Anthropic’s Head of AI Support on seeing ‘around 560,000 resolutions a month with Fin, at about a 79% resolution rate’.
verified · Source: intercom.com (opens in a new tab)
Observed by us
Intercom’s pricing page showed a block headed ‘Get an estimate based on your needs’ with a ‘Calculate costs’ link, and no heading ‘Get a quick cost estimate’.
verified · Source: intercom.com/pricing (opens in a new tab)
Checks by part of the page
Some problems sit in one part of a page whatever the dimension, so go through these parts on every page in scope before you write a row. The page itself answers each check; write down the element that answered it and its words. A part a run does not read, such as a phone layout, belongs under Not covered.
UX audit checklist by part of the page
What to check
- Header
- Pricing and sign-in named in words; one action stands out
- Hero
- One headline says what it is, for whom; one first step
- Proof near the ask
- A named customer, figure or security note near the button
- Plan cards
- Each price shows its unit and billing period
- Pricing FAQ
- The first questions answer what a buyer asks before paying
- Forms
- How many fields, and what the button promises
- Loading
- A loading state or placeholder while content arrives
- Phone layout
- Menu, buttons and tables at phone width
coExploro
- Header
- Navigation clarity score; UX analyst findings
- Hero
- Content quality and CTA effectiveness scores
- Proof near the ask
- Trust signals score; Marketing analyst findings
- Plan cards
- Read on the pricing page when the run finds it
- Pricing FAQ
- Read with the plan cards, on the same page
- Forms
- Read when a captured page holds the form
- Loading
- Performance perception, when the capture shows one
- Phone layout
- Not read: the capture is desktop
| What to check | coExploro | |
|---|---|---|
| Header | Pricing and sign-in named in words; one action stands out | Navigation clarity score; UX analyst findings |
| Hero | One headline says what it is, for whom; one first step | Content quality and CTA effectiveness scores |
| Proof near the ask | A named customer, figure or security note near the button | Trust signals score; Marketing analyst findings |
| Plan cards | Each price shows its unit and billing period | Read on the pricing page when the run finds it |
| Pricing FAQ | The first questions answer what a buyer asks before paying | Read with the plan cards, on the same page |
| Forms | How many fields, and what the button promises | Read when a captured page holds the form |
| Loading | A loading state or placeholder while content arrives | Performance perception, when the capture shows one |
| Phone layout | Menu, buttons and tables at phone width | Not read: the capture is desktop |
A run reads desktop captures of public pages, so a phone layout stays with you.
Limits
What this UX audit template leaves out
- The example shows Intercom as captured on one day; two days later its pricing page already read differently, so a filled row is only as current as its date.
- Four dimension rows of the example hold one published finding each, so each shows one observation, not everything an auditor would note there.
- Each score is the run’s own, from one desktop capture. The finding under it is our sorting and may not be what moved the score.
- The template holds what the pages show; why visitors struggle there takes a test with people or your own analytics.
See it on a real product
The header sets four section links beside five actions · Intercom
Evidence:
View demo
· Seen on intercom.com, homepage header, right side · Captured · Indirect evidenceThe top bar ends with a 'Get started for free' button · Calendly
Evidence:
Get started for free
· Seen on calendly.com, homepage top bar, last item at the right · Captured · Direct evidence
Intercom
Customer support platform
Overall score 68 · Captured
Intercom, paid annually: Essential at $19 a seat under a new-customer offer, down from $29, Advanced $85 and Expert $132, plus Fin at $0.99 per outcome.
Calendly
Scheduling automation
Overall score 70 · Captured
Calendly, billed yearly: Standard at $10 and Teams at $16 a seat a month, Enterprise from $15k a year, and Google and Microsoft sign-up in the hero.
Questions
What is a UX audit template?
A UX audit template is a document of fields you fill in during an audit: the pages and the day you read them, one row for each dimension you check, what to fix first and what the audit did not cover. Filling the same fields every time keeps two audits of one product comparable.
Is there a PDF of this UX audit template?
There is no download. The button copies the blank template with its title and each row as headings, so it pastes into Google Docs or Word as an outline you fill in and save as a PDF there. The filled column on this page shows what the finished document holds.
Is a visual audit the same as a UX audit?
A visual audit looks at how a page is drawn: its hierarchy, spacing, type and consistency. A UX audit also asks whether a visitor can find the way, understand the words, take the next step and trust the page. In a coExploro teardown, visual hierarchy is one of the six dimensions of the UX score, and the Designer analyst reads visual hierarchy, consistency and typography beside the PM, Marketing and UX analysts.
How is a UX audit checklist different from a UX audit template?
A checklist is the set of questions you ask of each page. The template is where you write the answers down, with the page, the date, the words that answer each question and the order to act in. This guide gives both: the checklist as a table and the template as rows to copy.
Can coExploro fill in a UX audit template?
In part. Paste a product’s address, and from a dated capture of that page, then of the pricing and features pages when it finds them, coExploro scores the six dimensions it can see, each with a one-sentence reason, four AI analysts write findings, and the run ranks the insights that matter most. The scope and your team’s order of work stay yours, and it reads no signed-in screens.
Run your own
Start with one product.
Run a UX audit of your own site, or a rival’s. Paste the site’s address. coExploro captures its public pages, scores the six UX dimensions it can see, and four AI analysts draft findings you can sort into the rows of this template. A run usually takes 2–4 minutes.