Product teardown template, blank and filled in

Copy the blank template with the button, or read it row by row: each field has its blank prompt and, beside it or under it on a phone, the same field filled in on the Figma sample. The four role fields are the four findings of that sample as its page prints them, each under the analyst it is credited to. The PM, Marketing and UX findings carry a receipt with the words they quote and where they sit, and the Designer finding carries none. The question, the open questions and the handoff are ours, written as an example of what to put there.

coExploro fills in the product, the date and the four role fields with its analysts’ findings; the place on the page and the exact words are yours to copy in, from the screenshot when one is attached or from the live page. Give it a product’s homepage address: in 2–4 minutes it captures that page with its date, then the site’s pricing and features pages when it finds them, and four AI analysts, PM, Marketing, UX and Designer, write findings from that capture, the same four roles as the template. The question, the open questions and the handoff stay yours, because only you know what the reading is for. You can try one run a day per network without an account, a free account includes 3 teardowns a month, and paid plans start at $16 a month billed yearly. It captures public pages, so it fills no field from behind a login.

Each field keeps one thing the reading needs, so that another person can check it. The product and the date set what the reading covers: a page read on another day is another source. The question names the pages it needs and keeps the reading short; a teardown without one turns into a list of everything on the page. The four role fields read the same pages four times: the PM for what the plans and the product line commit a buyer to, Marketing for how the product and its price are framed, UX for how a buyer compares the options, and the Designer for what the page puts first. Each takes one observation, the place on the page and the words it quotes, never a verdict on its own. The open questions keep what the pages did not answer apart from what they did, and the handoff says who reads it next and when to check it again. A product teardown framework sets out the four steps behind these fields.

Read the filled column from the question down. The question asks how Figma’s pricing page asks a buyer to choose, and the Marketing field answers it most directly: the hero line asks a buyer to pick a plan and choose seats, so a buyer meets a choice before a price. The UX field adds that the comparison grid runs four tiers, and the Designer field that the plan grid starts directly under the hero. The PM field reads the product line rather than the plans: ten product icons sit under one brand, and which of them a plan includes is the next thing to read on the page. None of those is a recommendation. A reading such as that Figma wants a buyer to think in seats first may be right, but it belongs under the template, marked as yours, with the fields it rests on. Later on 29 October 2026, after the capture, the live pricing page opened with the same hero line, as the observation below shows. The Figma sample shows the whole teardown the fields come from, and coExploro’s methodology states what a capture can and cannot show.

• Observed by us

  Figma’s pricing page opened with the headline ‘Pick your plan, choose your seats’.

  verified Oct 29, 2026 · Source: figma.com/pricing (opens in a new tab)

A template earns its keep the second time, when the same fields hold a second product and a row can be read across. Copy the blank template again for a product in the same category, keep the same question, and fill each field the same way, with its own date. The Canva sample, captured the same day as Figma’s, is one place to start: its Marketing analyst found the line ‘6+ MILLION TEAMS USE CANVA’ under the feature comparison of the pricing page, below the plan cards with their prices, an observation about where the page put its count of teams that day. When the two filled templates sit side by side, the differences in each row are the reading; SaaS competitor analysis sets two products against each other on four such questions.

• The hero opens with plan and seat selection · Figma

  Evidence: Pick your plan, choose your seats · Seen on www.figma.com/pricing/, pricing page hero headline · Captured Oct 29, 2026 · Direct evidence

• The '6+ million teams' line sits below the feature comparison · Canva

  Evidence: 6+ MILLION TEAMS USE CANVA · Seen on www.canva.com/pricing/, pricing page, line under the Compare features button · Captured Oct 29, 2026 · Direct evidence

• A product teardown framework
• What is a product teardown?
• SaaS competitor analysis: read two products side by side