Paste its address. Four AI analysts read its public pages in 2–4 minutes.
Try an example:
All 4 findings
The hero pairs 'Start for free' with 'Start with your agent'
PM · Medium impact · Direct evidence
Under the headline 'Be the next household name' and the line 'Dream big and build fast on Shopify. The world's best commerce platform.', the homepage hero holds two buttons. 'Start for free' sits on the left as a filled button, and 'Start with your agent' sits on the right as an outlined one.
Evidence:Start with your agent · Seen on shopify.com, homepage hero, the right-hand button · Captured · Direct evidence
The checkout section gives two figures and a dated source note
Marketing · High impact · Indirect evidence
Under the heading 'The world's best-converting checkout', '15%' is labelled 'HIGHER CONVERSIONS' and '250M+' 'HIGH-INTENT SHOPPERS'. The note below them reads 'Based on external study with a Big Three global consulting firm in April, 2023.'
Evidence:external study with a Big Three global consulting firm · Seen on shopify.com, homepage, the note under the 15% and 250M+ figures · Captured · Indirect evidence
Plus is the one plan with a 'Starts at' price
UX · Medium impact · Direct evidence
In 'Compare all features', the 'Pay monthly' row reads $39 USD/mo for Basic, $105 USD/mo for Grow, $399 USD/mo for Advanced and 'Starts at $2,300 USD/mo' for Plus. On the 'Pay yearly' row, Basic, Grow and Advanced read $29, $89 and $359 USD/mo, and Plus shows a dash.
Evidence:Starts at $2,300 · Seen on shopify.com/pricing, pricing page, Compare all features table, Pay monthly row under Plus · Captured · Direct evidence
The closing band chains three offers with arrows
Design · Medium impact · Direct evidence
The pricing page ends with 'Turn plans into progress'. Under it, '3 days free', 'Extend your trial for $1' and 'Earn up to $10,000 in credits' sit in a row joined by arrows, above an email field.
Evidence:Extend your trial for $1 · Seen on shopify.com/pricing, pricing page closing band, above the email field · Captured · Direct evidence
UX score by dimension
UX score 92 (good), medium confidence
5 of 6 dimensions observed
Read from the capture. It is a different number from the scores on the Summary Card below: the Overall score, 70, is the analysts’ consensus, and 66 is the UX analyst’s own score.
Visual hierarchy95 Good
Navigation clarity90 Good
Content quality92 Good
CTA effectiveness88 Good
Trust signals94 Good
Performance perceptionNot observed
The Summary Card
The Overall score, four analysts’ scores and three findings, on one card a team can forward.
The hero pairs 'Start for free' with 'Start with your agent'
The checkout section gives two figures and a dated source note
Plus is the one plan with a 'Starts at' price
coexploro.com/teardowns/shopifyView full teardown
Public sample notes.
This sample covers pages that were publicly visible on . No account, private data or share link is involved. It carries observations only. The underlying run does produce recommendations, but they are written for someone deciding how to compete with the product, which is not what a public page about that product should say.
What card rates does Shopify's plan table list?
Under 'Accepting payments', online standard card rates are 2.9% on Basic, 2.7% on Grow, 2.5% on Advanced and 2.25% on Plus, each plus thirty cents. Third-party transaction fees are 2%, 1%, 0.6% and 0.2% on the same four plans.
What sits under 'But wait, there's more' on Shopify's pricing page?
Two cards. POS Pro, marked 'ADD ON', costs '+$89/mo' and reads 'For physical storefronts'. Agentic costs '$0/mo' and lists 'Only pay when you make a sale' and online card rates from 2.9% plus thirty cents.
Why did the UX persona score Shopify lower than the other three?
UX returned 66 while PM returned 75, Design 72 and Marketing 68. The one UX finding published here is the Plus price format, and it does not explain the gap on its own.
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