coExploro
Teardowns

Loom product teardown

Captured from loom.com on · Reviewed and edited by coExploro · Not affiliated with Loom

Dates, review and method

By coExploro · Captured · Updated

Published · Category: Async video messaging

Reviewed and edited by coExploro · Independent, not affiliated · Public methodology · Corrections: support@coexploro.com

How this page was made: Drafted by four AI analysts from a capture of loom.com on . Checked by coExploro’s founder on .

Visit loom.com (opens in a new tab)

What the analysts found

See all 4 findings

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All 4 findings

The pricing FAQ covers buying through Atlassian.com

PM · Medium impact · Direct evidence

The pricing FAQ below the plan cards and the feature table lists ten questions. The second is 'What's the difference between buying Loom on Loom.com versus Atlassian.com?', and the header logo reads 'ATLASSIAN' above 'Loom'.

Evidence: What's the difference between buying Loom on Loom.com versus Atlassian.com? · Seen on loom.com/pricing, pricing FAQ below the plan cards, second question · Captured · Direct evidence

The section after the logos introduces Record for agent

Marketing · Medium impact · Direct evidence

Below the customer logos, a block marked 'New!' is headed 'Show it in Loom, ship with any agent'. It says 'Record for agent' packages screen, clicks and URLs 'into a rich prompt, ready for any agent to run', and it names 'new MCP tools' that bring the prompt and the Loom library into other AI tools.

Evidence: Show it in Loom, ship with any agent · Seen on loom.com, homepage, blue 'New!' block below the customer logos, headline · Captured · Direct evidence

The hero pairs 'Get Loom for free' with a Chrome extension install

UX · High impact · Direct evidence

Under 'One video is worth a thousand words', the hero places 'Get Loom for free' beside 'Install Chrome Extension'. A video preview marked '1 min' sits below the two buttons.

Evidence: Install Chrome Extension · Seen on loom.com, homepage hero, second button · Captured · Direct evidence

Starter shows '$0' with no unit beside it

Design · Medium impact · Indirect evidence

With 'Monthly' selected under 'Bill me:', Business reads '$18 per user / month' and Business + AI '$24 per user / month'. Starter reads '$0' alone, and Enterprise reads 'Let’s Talk'.

Evidence: per user / month · Seen on loom.com/pricing, pricing page plan grid, beside the Business and Business + AI prices · Captured · Indirect evidence

UX score by dimension

UX score 92 (good), medium confidence

5 of 6 dimensions observed

Read from the capture. It is a different number from the scores on the Summary Card below: the Overall score, 74, is the analysts’ consensus, and 70 is the UX analyst’s own score.

  • Visual hierarchy92 Good
  • Navigation clarity88 Good
  • Content quality90 Good
  • CTA effectiveness94 Good
  • Trust signals95 Good
  • Performance perceptionNot observed

The Summary Card

The Overall score, four analysts’ scores and three findings, on one card a team can forward.

Read the methodology
coExploro

Loom

teardown · captured 2026-10-29

Overall score · needs work
74
PM
74
MKT
71
UX
70
DSG
82

Top findings

  • The pricing FAQ covers buying through Atlassian.com
  • The section after the logos introduces Record for agent
  • The hero pairs 'Get Loom for free' with a Chrome extension install
coexploro.com/teardowns/loomView full teardown

Public sample notes.

This sample covers pages that were publicly visible on . No account, private data or share link is involved. It carries observations only. The underlying run does produce recommendations, but they are written for someone deciding how to compete with the product, which is not what a public page about that product should say.

Why did the Design persona score Loom higher than the other three?

Design returned 82 against 74 for PM, 71 for Marketing and 70 for UX. The one Design finding published here is Starter's '$0' shown without a unit, and it does not explain the gap on its own.

What does Loom's pricing FAQ open with?

'Can I start a free trial of paid plans?', then 'What's the difference between buying Loom on Loom.com versus Atlassian.com?' and 'Why should I consider getting Loom Business + AI?' The list holds ten questions.

Which security controls does Loom's homepage name?

SSO, SCIM, custom data retention policies and privacy settings, in the section headed 'Keep your content safe'.